Free Download Vending Retail Marketing: Text and International Cases
English | 2025 | ISBN: 3031901223 | 169 Pages | PDF EPUB (True) | 17 MB
This book provides a comprehensive overview of vending retail marketing. Employing a pioneering structured approach, it highlights three key trends driving the modern vending renaissance: the rise in away-from-home food consumption, advances in information and communication technology (ICT) that are enhancing vending capabilities, and the influence of Generation Y as tech-savvy consumers shaping market demands. It also examines the attendant business complexities and addresses gaps in the existing literature by focusing on the challenges faced by vending operators and the crucial marketing decisions required to navigate this sector effectively. The book is divided into seven chapters, each of which explores a different facet of the vending industry with illustrative examples from around the world.
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