The Indian Media Business : Pandemic and After, 5th Edition
by Vanita Kohli-Khandekar
English | 2021 | ISBN: 9354790909 | 330 Pages | True ePUB | 4.64 MB
Are Google and Facebook news or entertainment companies? Is Netflix a studio or an aggregator? As media, technology and telecom merge into one simple search for audiences, what really is a media company?
How has on-demand viewing changed the way we watch, listen or read? Can Indian cinema survive the devastation that the pandemic has wrought?
The fifth edition ofThe Indian Media Business
andemic and Afterdelves into each of these questions as it cuts across print, TV, film, music, radio and digital media. In the process, the book takes you through the current trends, history, business dynamics and regulation in media, and provides a glimpse into the future of each of these segments.
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