MasterClass - Business Rebels
.MP4, AVC, 1920x1080, 24 fps | English, AAC, 2 Ch | 1h 22m | 3.14 GB
Instructors: Mike Cessario, Laura Modi
Use billion-dollar strategies to get ahead faster. Liquid Death CEO Mike Cessario and Bobbie Formula CEO Laura Modi show you how disruption is done.
These self-made CEOs broke into billion-dollar industries by doing things differently. Skip the corporate ladder, outsmart industry insiders, and build a culture-shifting brand. Learn how Liquid Death CEO Mike Cessario disrupted the beverage industry for $1.4 billion and how Bobbie Formula CEO Laura Modi disrupted Big Pharma. If you're ready to fight business as usual and come out on top, this series is for you.
1. Branding With Disruption
Worth $1.4 billion-plus, Liquid Death is one of the top companies defining culture. With his subversive branding and headline-creating ads, CEO Mike Cessario knows a thing or two about earning attention and breaking into an industry as an outsider.
Now Liquid Death's CEO takes you behind the scenes of his brainchild. In Business Rebels, Mike shows you how to succeed on your terms, disrupt a billion-dollar industry, and own your voice in every room.
Mike Cessario was burned out working in ad agencies as a graphic designer. Then he chose to go his own way. After a failed liquor startup and a couple of lost jobs, Mike took his winning concept to the internet with a few thousand dollars. The product? Canned water called Liquid Death, now valued at $1.4 billion. Learn how Mike did it and reignite your resilience-then change your career with billion-dollar ideas.
Episode lessons include:
- Architecting an Authentic Brand
- Culture-Led Advertising
- Stretching Your Budget
- Crafting Ideas for Earned Reach
- Getting Faster Buy-In for Your Ideas
- Strategies to Outperform the Competition
2. Turn Buyers Into Believers
Self-made CEO Laura Modi built Bobbie Baby Formula after running out of options to feed her baby. This once-small startup is now worth more than $500, and mom-cofounder-CEO Laura Modi is leading the charge.
Now on MasterClass, Laura teaches you how to turn customers into brand advocates, build consumer loyalty, and do what's right-for a whole lot of profit.
After 64 failed pitches, Laura Modi persevered, found investors and created a customer-driven brand. Bobbie Formula is now worth $500 million. Learn how Laura fought Big Pharma and won, how to take your values to brave new heights, and turned customers into loyal advocates.
Episode lessons include:
- Growing Your Business From the Ground Up
- Claiming Your Seat at the Table
- Building Consumer Audiences That Fuel Growth
- Turning Customers Into Loyal Brand Advocates
- Marketing With Purpose for Impact
- Creating Community With Your Audience
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