Free Download Marketing Science Fictions: An Ethnography of Marketing Analytics, Consumer Insight, and Data Science
English | 2025 | ISBN: 1529233364 | 193 Pages | PDF | 6 MB
The book shows that, while businesses have embraced data science methods to understand markets and consumers, in practice they produce too much information. Consequently, they must be combined with creative practices that simplify and make sense of analytics. Cluley shows that in the age of data science, business is increasingly artistic. In this case, marketing science is more like marketing science fiction.
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