Free Download Influencer Marketing: Building Brand Communities and Engagement
English | 2025 | ISBN: 1032562226 | 348 Pages | PDF EPUB (True) | 7 MB
Influencers offer brands the ability to deliver the 'right' communication and marketing messages to a specific target audience. This is one of the first textbooks to explore the phenomenon of influencer marketing and how it fits within marketing communications to build brands and their communities.
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