Free Download Essential B2B Marketing Strategies: Theories, Cases and Concepts for a Contemporary World
English | 2025 | ISBN: 3031911032 | 370 Pages | PDF EPUB (True) | 20 MB
Exploring the relevant theories behind this evolution and providing an extensive understanding of contemporary marketing strategies, the book equips readers with a broad perspective of B2B marketing - the evolution, theories, concepts, and the external environment - that allows students to put theory into practice in both manufacturing and service sectors. Allowing for a holistic understanding of contemporary B2B practices, students will learn how to design a competitive marketing strategy for the current business environment.
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