Free Download Ai For Product Decision-Making & Experimentation
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz
Language: English | Size: 459.44 MB | Duration: 1h 2m
Make better product decisions with AI: hypotheses, A/B testing, metrics, and stakeholder-ready insights
What you'll learn
Structure product decisions using a clear AI-driven framework from problem definition to action
Generate and refine testable product hypotheses using AI to reduce bias and improve thinking
Design better experiments and A/B tests with clear metrics, variables, and success criteria
Make faster, more defensible product decisions using AI-supported analysis and validation
Requirements
Basic understanding of product management, UX, or data-driven decision-making is helpful but not required
No prior AI experience required - all prompts and frameworks are provided
Familiarity with product metrics (activation, retention) is useful but not mandatory
Description
Most PMs don't struggle with ideas - They struggle with decisions.Most product teams don't have a research problem - They have a decision problem.Features get shipped based on assumptions.Experiments are run without clear hypotheses.Insights are generated-but rarely change what actually gets built.This course shows you how to use AI to fix that.You'll learn how to apply AI as a decision support system across the full product workflow-from defining problems to making and communicating decisions.Instead of using AI for generic outputs, you'll learn how to use it to:Structure product thinkingGenerate and refine hypothesesDesign better A/B tests and experimentsEvaluate trade-offs and risksTurn insights into clear product decisions and roadmap actionsCommunicate decisions in a way stakeholders trustThis is not a theoretical course.It's a practical system used by high-performing product teams to move from
pinions → evidenceinsights → decisionsoutput → impactYou'll also get ready-to-use prompts, frameworks, and a decision canvas you can apply immediately in your work.Whether you're a Product Manager, Product Analyst, UX Researcher, or working in product strategy, this course will help you make faster, more structured, and more defensible decisions using AI.Course AuthorDr. Alex Amoroso, PhDLead UX & Product Researcher | Head of School (MTF)Dr. Alex Amoroso is a Senior UX and Product Researcher with over 10 years of experience helping organisations turn research and data into better product decisions.Her work sits at the intersection of research, product strategy, and decision-making. She has conducted large-scale studies with over 6,000 users across B2B and B2C environments, producing 30+ research reports that have directly informed product direction, user experience design, and innovation initiatives.She has worked with organisations across Europe on data-driven products, analytics platforms, and IoT systems-partnering with cross-functional teams to translate complex insights into clear, actionable decisions.Alongside her industry work, Dr. Amoroso teaches Advanced Research Design and Methodologies to doctoral students and serves as Head of the School of Business and Management at the Institute of Management, Technology and Finance.She holds a PhD in Health Anthropology, with research focused on human behaviour, environmental stress, and quantitative data analysis. Her academic work has been published in multiple peer-reviewed journals.In her courses, she combines:Academic rigourReal-world product case studiesPractical frameworks you can apply immediatelyHer focus is simple:help professionals move from insights → decisions → impact.Course provided by MTF Institute of Management, Technology and FinanceMTF Institute is a global educational and research institute headquartered in Lisbon, Portugal. We offer hybrid business and professional education in the areas of Business and Management, Science and Technology, and Banking and Finance.MTF Institute R&D Center conducts research in Artificial Intelligence, Machine Learning, Data Science, Big Data, Web3, Blockchain, Cryptocurrency and Digital Assets, Digital Transformation, Fin-tech, E-commerce, and the Internet of Things.MTF Institute is an official partner of Deloitte, IBM, Intel, and Microsoft, and is a member of the Portuguese Chamber of Commerce and Industry and the Union of Trade and Services Associations of Lisbon.MTF Institute has a global presence across 216 countries and territories and has been chosen by more than 1 mln. students.Product Managers, UX Researchers, and product teams who want to move from insights and opinions to structured, data-driven decisions using AI.
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