Free Download Udemy - Succeed as a Sales Engineer
Published 8/2025
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz, 2 Ch
Language: English | Duration: 5h 5m | Size: 6.54 GB
A framework for Presales professionals beyond product demonstrations
What you'll learn
Discover what Sales Engineers do and how to succeed as one!
Learn what to focus on while upskilling on new products
Decode typical Sales jargon
Become the customer's Trusted Advisor
Bridge the Pre-sales with the Post-sales worlds
Hone your product presentation skills and beat the competition
Identify opportunities and pitfalls in RFx's, PoCs and PoVs
Requirements
General exposure to the business world; no prior knowledge of the subject is required
Description
Are you new to Presales or are you entertaining the idea of becoming a Sales Engineer? Have you been working in Presales for some time and feel the need to take a new look at your profession? Then this course is for you!Incredibly, there are very few resources available to improve and become a successful Sales Engineer. Sure, the Internet is full of training courses dedicated to sales techniques, and your company can provide you with highly technical materials covering every single feature and function of every product in the portfolio... but finding the right alchemy between sales language and technical expertise is a tough challenge that every Presales professional encounters.Sales Engineers, especially at the beginning of their career, need to learn how master a range of skills, including soft skills - to win the customer's trust, keep them engaged throughout the meeting and read between the lines - and hard skills, ranging from security aspects to software architecture, from configuration to customisation, from mobile access to administrative tasks.This course offers a tried and tested framework to help Sales Engineers succeed in their working life. It covers:The essentials:formulating the Problem Statement and Value Propositiondescribing the main features of a productidentifying key differentiators and commoditized featuresTechnical aspects
istinguishing between configuration, extensibility and customisationDiscussing mobile access and securityArticulating the pros and cons of various software hosting optionsSales skills:Gaining the customer's trust and challenge their beliefsUnderstanding buyer personas, qualification frameworks and the sales processIllustrating success storiesDescribing licensing models and keep an eye on the competition.Interacting with Post-sales departments, from technical support to customer success management and the product centreLearning presentation techniques specifically tailored for Sales Engineers, covering live demonstrations, automated demo platforms, logistics, managing questions and more.Navigating additional Presales activities, such as RFIs, RFPs, PoCs, PoVs and more.Presales is undoubtedly one of the most rewarding career paths you can choose in the world of technology and by taking this course you will learn extremely important concepts that will help you succeed in your job.While I am confident that you will enjoy this course, I offer a 30-day money back guarantee should it not meet your expectations.Let's get started!Disclaimer - The opinions expressed here are my own and do not reflect those of my employer or any other third party.Who this course is for
Sales Engineers who recently moved into their first Presales role
Candidates applying for a Sales Engineer role
Weathered professionals looking for a new take on Presales
Professionals in other roles who would like to better understand what Sales Engineers do
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