Free Download Udemy - Generative AI for Marketing Analysts
Published: 4/2025
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz, 2 Ch
Language: English | Duration: 3h 16m | Size: 792 MB
1000+ Prompts to Power Every Marketing Analysts Task
What you'll learn
Understand the core principles, capabilities, and evolution of Generative AI in marketing analytics.
Access and apply a library of 1000+ GenAI prompts built specifically for marketing analysts.
Differentiate traditional marketing analytics methods from AI-powered, prompt-driven workflows.
Gain hands-on experience with leading GenAI tools such as ChatGPT
Learn the fundamentals of prompt engineering to generate accurate, actionable outputs for various marketing tasks.
Design and deploy effective prompts for campaign insight generation, social listening, ad copywriting, and trend analysis.
Create customer personas and behavioral segments using natural language models and unsupervised learning outputs.
Apply GenAI to automate content creation-emails, SMS, CTAs, blog content, multilingual ads, and creative visual assets.
Forecast campaign performance, generate SWOT and PESTEL reports, and benchmark competitors using LLMs.
Customize customer journeys, offers, and messaging using AI-driven personalization strategies.
Generate marketing performance summaries, dashboards, and reports using prompt chains and text-to-chart visualizations.
Translate complex KPI data into stakeholder-ready insights and recommendations using natural language outputs.
Analyze real-world case studies where companies leveraged GenAI to enhance targeting, automation, and creative performance.
Build a future-ready mindset to continuously adapt GenAI tools across emerging digital marketing challenges.
Requirements
Basic understanding of marketing fundamental
No coding experience required
Curiosity and a strategic mindset
Description
The "Generative AI for Marketing Analysts" course is designed to equip modern marketers and data professionals with advanced capabilities in using AI-driven tools to optimize, automate, and elevate marketing performance. The course begins by introducing foundational concepts and capabilities of Generative AI, distinguishing it from traditional marketing analytics approaches, and highlighting its transformative benefits for marketing analysts. Learners are introduced to industry-leading GenAI tools such as ChatGPT, Jasper, Bard, Claude, and DALL·E, exploring a wide range of use cases from campaign planning to content creation. A strong focus is placed on the art and science of prompt engineering, with practical instruction on writing effective prompts for campaign insights, ad copy, social trend analysis, and report generation. Participants will gain hands-on experience in using GenAI to generate detailed customer personas, conduct behavioral segmentation, describe clusters from K-Means or DBSCAN, and build voice-of-customer (VoC) models.The course further explores AI-powered content generation, including writing headlines, CTAs, emails, and multilingual product Descriptions, with real-world case studies such as Jasper's blog automation and ChatGPT's persona modeling for e-commerce. Advanced forecasting modules cover sales prediction, SWOT/PESTEL generation, and competitor benchmarking using time-series and trend-mapping tools. Learners will also apply GenAI for personalized marketing, customizing offers, generating email/SMS templates, mapping journeys from CRM behavior, and building dynamic content. Performance monitoring is addressed through auto-summarization, prompt-chained report generation, KPI narrative translation, and text-to-chart visualization, with practical case studies using ChatGPT and Excel automation. The course culminates with access to a library of 1000+ best prompts tailored for marketing analysts to enable immediate implementation in real-world settings.
Who this course is for
Marketing Analysts looking to enhance their productivity, reporting, and campaign planning using AI-driven tools.
Digital Marketers and Performance Marketers who want to automate insights, forecast ROI, and personalize campaigns at scale.
Marketing Automation Specialists interested in integrating AI-generated content, journey mapping, and CRM behavior tracking into their workflows.
Content Strategists and Copywriters eager to streamline copy creation, trend analysis, and audience segmentation using GenAI.
Business Analysts and Data Analysts working in marketing teams who want to bridge data insights with AI-generated storytelling and visualizations.
CMOs, Marketing Managers, and Team Leads aiming to upskill their teams for the next generation of data-driven, AI-augmented decision-making.
Students, freelancers, or early-career marketers seeking to build GenAI fluency and stand out in competitive, AI-first job markets.
Product marketers and growth teams who need rapid iteration, persona modeling, and messaging experimentation without developer dependencies.
Anyone interested in transforming traditional marketing workflows-from reporting to ideation-with the help of Generative AI tools.
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