Free Download Seph Rodney, "The Personalization of the Museum Visit: Art Museums, Discourse, and Visitors "
English | ISBN: 1138045829 | 2019 | 158 pages | EPUB | 311 KB
The Personalization of the Museum Visit examines a fundamental shift in institutional behavior in museums located in the United States and the United Kingdom. Contending that art museums have moved toward a new paradigm of public engagement, it posits that modern museum visitors are treated as self-directed "clients", with the agency to make meaning for themselves. The book then considers how this change has come about, examining factors such as the onset of a new museology, an experience economy, and a marketing revolution.
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