Free Download Proximity Marketing: Converging Community, Consciousness, and Consumption
English | 2024 | ISBN: 1637425775 | 134 Pages | PDF | 2.3 MB
Success factors of the proximity marketing in the context of customer-centric companies synchronized with crowd-based business modeling, co-creation, and coevolution initiatives have been explained through the people-oriented models. This book presents innovative concepts, best practices, and case studies on proximity marketing strategy in the emerging markets and contributes to the new concepts in business.
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