Ultimate 2025 Google Search Ads Training For Beginners
Published 10/2025
MP4 | Video: h264, 1920x1080 | Audio: AAC, 44.1 KHz
Language: English | Size: 5.56 GB | Duration: 11h 6m
Learn to confidently set up and manage high-performing Search campaigns without the steep learning curve in only 4 weeks
What you'll learn
Learn Search Ads - Still the most profitable campaign type
Setup your conversion tracking so you always know what's working
Build, Optimize, and Scale With Confidence
Advertise B2B or B2C products and services on Google
Learn how AI can help you create better ads
Requirements
No prior experience with Google Ads needed. Just a computer and a will to learn
Description
Master Google Ads Faster, Smarter, and More ProfitablyStop wasting time on trial and error. Whether you're a beginner or looking to level up, this training gives you everything you need to run profitable Google Ads campaigns-without the overwhelm. Here's what you'll get:Step-by-Step ClarityNo fluff, just straightforward lessons that break down every feature so you can launch winning campaigns in minutes, not months.Bulletproof Keyword StrategyMy proven keyword formula eliminates guesswork and delivers high-converting searches every time.High-Impact Ad CopyStop guessing and start using tested ad templates that grab attention and drive clicks.Tracking That Drives GrowthLearn which metrics actually matter so you can measure success and scale with confidence.Conversion Tracking Made EasyKnow exactly where your best leads and sales come from with proper tracking setup.Outsmart & Outperform Your CompetitorsDiscover insider strategies to analyze your competition, find gaps, and dominate your niche.Budget Optimization SecretsLearn how to stretch every dollar further and get the most ROI from your ad spend.Scale ProfitablyUnlock pro-level strategies to manage large campaigns without sacrificing your returns.Protect Your Ads from Click FraudGet the tools and tactics to stop bots and competitors from draining your budget.This isn't just another course. It's a shortcut to Google Ads success. Get started today and start running profitable campaigns with confidence!Additionally, with the Advanced Conversion Tracking course, you'll learn how to:- Set up native Google Ads conversions (properly - no guessing)- Enable enhanced conversions for better match rates- Send offline conversions from CRMs, call centers, and in-store sales- Track micro and macro conversions (and make them work for you)- Use Google Tag Manager to track clicks, forms, purchases, and more- Implement server-side tagging to future-proof your data- Push key metrics into Google Ads: profit, transaction IDs, cart contents- Master attribution models to know what's really working- Apply the SMART goal framework to clean up your tracking prioritiesHere's what people are sayingDidit"What I love about Search Ads Masterclass is the course material is easy to understand and practiceable. Everyone who is running or want to start running campaign in Google Ads should join the class and watch the video. They have very detail steps to learn about Google Ads, not only for beginner but also for intermediate level and expert level."Saulius"Informative, great content!"Dovile"I recommend it to everyone who wants to deepen their knowledge."Haider Ali"Golcas does a fantastic job of explaining the fundamentals in "What is Google Ads?" and "Understanding the Business," making it accessible even for beginners. As the book progresses, it delves into more specific and advanced topics. Each section is thorough and well-structured, providing practical insights and strategies that are immediately applicable. "MaxVery practical and useful tips. Great to have with you to get more control and optimise your online ads Rokas, well done!GonzaloA must-watch for any Google Ads specialist, it covers all areas from basics to cutting-edge optimization techniques. 100% recommended.Paulius MelkūnasThe course is perfect if you want to get from amateur Google ads manager to someone who could actually be called Google ads guru. Best investment of this year!ViliusI would recommend to get this course to anyone related to Google campaigns. By following this course I have created several Google search ads which converted to multiple sales. Every little detail is covered within a course. I'm glad that I've made a decision to buy it! It will enrich your knowledge about Google ads for sure.Elitza LazarovaI used to despise email marketing and would instantly delete any branded content that came to my inbox... However, one day, I accidentally came across an article by Rocas Golcas. It stunned me with its clarity, thoroughness, and usefulness. It also had an amazing intro with a personal touching story that grabbed my attention right away. I started searching for more articles by him, and almost immediately, I subscribed to his email newsletter
) Rocas Golcas became the first brand to win me over to subscribe to this type of campaign, and I eagerly awaited each new article. Without a doubt, he is the best mentor for Google Ads I have ever encountered! Many thanks for the Course!!!Andrius AvinasIncredible course with a really detailed overview of Google Ads and its specifics. Worth reading for anyone who wants to understand the whole complexity of Google Ads and also dig deeper into details. The valuable ideas and tips inside are awesome! It's a gem!Here's what you're getting in this course1 Getting readySetting expectationsUser intent and psychologyUnderstanding your business2 Keyword researchHow to us AI for research?Stealing keywords from competitorsKeyword plannerSearch term report3 Winning campaign structureHow to group keywordsStructure examples (B2B, e-commerce etc.)The Pyramid method4 Responsive Search AdsWhat are they and how to create?12 tips for great adsApplying ads to the structure5 Bidding strategiesOverviewUnderstanding each strategyWhat strategy to use depending on your business6 Conversion trackingWhy conversions are important?How to set up conversions in the account?How to work with Google Tag Manager?Importing conversions from GA47 Ad assetsWhat are ad assets?How to add them?Learn the benefits of each asset8 Campaign statistics and KPIsHow to look at your performance?What are KPIs and how to use them?What metrics to focus on and what to ignore?Creating reports9 Campaign optimizationHow to optimize spend?How to increase conversions?Howt to decrease cost per conversion?ADVANCE CONVERSION TRACKING COURSE:Setting the GoalsStart your tracking journey right by defining measurable goals that align with business outcomes. This section sets the foundation for meaningful performance tracking.S.M.A.R.T goalsMeasurement maturityCookie consent mode and PrivacyNative Google Ads ConversionsLearn how to properly set up and optimize Google Ads' built-in conversion tracking so you can measure real impact and make smarter decisions.Primary vs. SecondaryConversion windowGoal structureConversion countEnhanced conversionsEnhanced conversions with GTMMicro and Macro conversionsUnderstand the difference between micro and macro conversions-and why tracking both is essential for long-term growth and funnel visibility.What is it and why you need it?Real life example (Starbucks and Hubspot)Google Analytics 4Bridge the gap between GA4 and Google Ads by setting up meaningful events and syncing conversions to unlock deeper insights.Key Events and how to create them?Importing conversions from GA4Tracking with GTMUse Google Tag Manager to track key actions on your site-from clicks and form submissions to ecommerce events-with zero guesswork.Tracking clicks on important elementsTracking forms (WIX example)Tracking forms WP + Contact Form 7Data layerEcommerce tracking with GTMEnriching data: add to carts, transaction IDs, custom variablesOffline ConversionsCapture the full customer journey by sending offline actions like phone calls and form submissions back into Google Ads.Tracking form submissionsUploading data to Google AdsRequirements for the developersPhone call trackingAttributionGo beyond last-click. Understand where conversions really come from using native and third-party attribution tools so you can invest budget where it matters most.What is attribution and why it's important?Attribution report in Google AdsAttribution report in GA4Attribution with 3rd party toolsServer-side trackingImprove data accuracy and privacy compliance with server-side tagging-especially useful in a post-cookie world.Choosing third party vendorSetting up tracking using TaggrsFirst party mode in GTMFrom Revenue to Profit trackingShift your focus from vanity metrics to bottom-line impact. Learn how to track and optimize for actual profit, not just revenue.Measuring what mattersProfit metricsConversion boosterWho is the course for?Beginner(0-1 Year of Experience)This course is perfect for you if:You don't understand Google Ads' complex interface and feel confused about where to start.You're nervous about wasting your budget and don't know how to manage it properly.Keywords? Ad copy? They sound important, but you don't know where to begin.Tracking your success seems like a mystery, and you're unsure which metrics matter.Intermediate(1-3 Years of Experience)This course is perfect for you if:You're struggling to scale your campaigns without sacrificing ROI.Algorithm changes are disrupting your carefully planned campaigns.Conversion tracking feels like a guessing game, and you're not sure what's working.You've tried A/B testing but can't seem to figure out why some ads just stop working.Your competitors seem to be outsmarting you-and you're not sure how.Beginners and intermediate users (1-3 years of experience)
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