Product Portfolio Management: Strategy, Priorities, Growth
Published 3/2026
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz, 2 Ch
Language: English | Duration: 1h 28m | Size: 1.35 GB
What you'll learn
Explain product portfolio management and the loop of analysis, optimization, planning, and governance.
Assess products with consistent KPIs and map them using BCG and GE/McKinsey portfolio matrices.
Prioritize initiatives with weighted scoring and RICE, factoring value, risk, customer impact, and effort.
Allocate resources across core, growth, and innovation bets to maximize ROI and reduce dilution.
Run portfolio governance: decision rights, review cadences, and continue/adjust/stop decisions.
Apply lifecycle strategies to scale winners, optimize mature products, and retire declining offerings.
Requirements
There are no prerequisites for this course
Description
Does your organization have a true product portfolio strategy-or just a growing list of products competing for the same budget and attention? When product portfolios aren't managed deliberately, teams get spread thin, roadmaps fill with "top priorities," and legacy products quietly consume resources that should be fueling growth.
Consider what portfolio focus can change
• LEGO was losing nearly $1M per day in the early 2000s-until it cut about 30% of its portfolio and reduced part complexity.
• Procter & Gamble found its top ~70 brands drove over 90% of revenue-prompting decisive pruning and reinvestment.
• Apple returned to profitability after simplifying its lineup and refocusing on a small set of core product lines.
This course teaches you how to manage products as a system-so your portfolio aligns with strategy, stays balanced across risk and time horizons, and uses resources where they create the most value.
In this course, you'll learn how to
• Define product portfolio management and the core loop of analysis, optimization, planning, and governance
• Align products to strategy and market needs (and spot misalignment early)
• Use product lifecycle thinking to invest, scale, optimize, harvest, or retire products at the right time
• Analyze your portfolio with practical frameworks like the BCG matrix and GE/McKinsey nine-box model
• Prioritize initiatives using weighted scoring and RICE (Reach, Impact, Confidence, Effort)
• Optimize resource allocation across products without overcommitting teams
• Build governance that reduces politics and inertia through clear decision rights and review cadences
• Balance core products with innovation using portfolio approaches like Three Horizons
• Understand emerging trends (AI/analytics, complexity management, modern PPM tools, Lean Portfolio Management)
You'll also see these concepts in action through a detailed LEGO turnaround case study-showing how portfolio discipline creates clarity, focus, and room for growth.
By the end, you'll have a practical playbook to evaluate your current portfolio, make better investment tradeoffs, and keep your product mix aligned to what matters most-now and over the long term.
Who this course is for
Product Managers and Senior Product Managers managing multiple products
Heads of Product, VPs of Product, and Product Directors
Portfolio Managers and Lean Portfolio Management (LPM) practitioners
Product Operations (Product Ops) and Strategy & Operations professionals
Founders and startup leaders scaling beyond a single product
PMO leaders and cross-functional program leaders influencing investment decisions
Finance and FP&A partners supporting product investment and ROI decisions
Engineering managers and tech leads involved in roadmap and capacity tradeoffs
Innovation leaders running incubators, pilots, or new product programs
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