Mini Mba: Business Strategy 2 Business Plan
Last updated 6/2024
MP4 | Video: h264, 1920x1080 | Audio: AAC, 44.1 KHz, 2 Ch
Language: English | Duration: 14h 44m | Size: 16.7 GB
What you'll learn
Discover the Business Fundamentals of Business Strategy and the Business Plan and how the two inter-connect
Discover the main strategic analysis frameworks and discover how to complete a SWOT analysis
Be introduced to some of the key Business Models taught in Business School, providing a toolbox of frameworks to use when formulating Business Strategy
Understand how to critically appraise Management
Find out how to create a Competitive Advantage for your Products and Services
Understand your Competition and use some classic Business Models to appraise them
How to evaluate your External Markets and Industry Sector
Use the Business Model Canvas and other frameworks to assess your Business's operations
Use my Six Minute Strategist Templated Scorecards to SWOT analyse your Business
Understand the Customer Value Proposition and how to apply it to your Business
Apply some Business School frameworks to your Sales and Marketing
Discover my Six Minute Strategist Digital Business Transformation methodology
Understand the three main Financial Statements, Income Statement, Balance Sheet and Cash Flow
Discover how Financial Ratio Analysis can improve your understanding of Financial Statements
Use my Case Study to analyse real financial information using Ratio Analysis
Complete my Six Minute Strategist Analyser Assignment to evaluate the achievability of your future strategy
Discover SMART goal setting and the OKR framework to understand Goal Setting and Performance Management
Review a wide selection of Growth Strategies to identify those most suitable for your Business
Understand the key Valuation, Funding, Exit and Returns factors most important to your potential investors
Discover how to carry out a Risk Assessment on your Business
By completing all the Assignments as you go through the course, you will draft your comprehensive Business Plan as you learn
Synthesise your Comprehensive and Complex Business Plan using the guidance in the final section
Requirements
Students do not need an prior knowledge or experience. This course is applicable to any country and any industry sector
While no excel skills are required, there are some spreadsheets providing information which will require opening with excel or a compatible programme (numbers, libra office)
Description
Business plans fail for one reason: strategy and execution are disconnected. Most entrepreneurs write a plan that looks good on paper but has no strategic foundation. This course solves that problem by teaching you MB A-level business strategy while simultaneously building your business plan-section by section.
In nearly 15 hours across 160+ video lectures, you won't just learn about strategy frameworks-you'll apply them directly to your business through 21 hands-on assignments that become sections of your completed business plan. By the end, you'll have both a deep understanding of strategic thinking and a comprehensive, investor-ready business plan. Taught by an award-winning MB A graduate (Distinction, Cass Business School) with 30+ years of investment banking experience and over $1 billion in completed transactions.
What Makes This Course Different
This is the only course that teaches MB A-level business strategy AND shows you how to create your business plan at the same time. Every strategy concept you learn gets immediately applied to your own business through structured assignments.
What You'll Master
• Strategic Analysis Frameworks: SWOT analysis, competitive positioning, and the business models taught at top business schools
• Market & Competitor Analysis: Industry-wide analysis techniques to understand your competitive landscape
• Products & Services Strategy: How to create and sustain competitive advantage
• Operations & Customer Management: Review and optimise your business operations
• Financial Statement Analysis: Understand Income Statements, Balance Sheets, and Cash Flow-and the ratios that matter
• Sales & Marketing Strategy: Frameworks to maximise return on your marketing investment
• Digital Business Strategy: Transform your online presence into a strategic asset
• Growth Strategy: Execution frameworks that connect strategy to results
• Investor Requirements: What VCs and investors actually look for-valuation, funding, exits, and returns
• Risk Assessment: How to identify and address risks before they derail your plans
This Course Includes
• 160+ video lectures (nearly 15 hours of content)
• 21 practical assignments that build your actual business plan
• 180 downloadable materials including templates and scorecards
• 2 quizzes to test your understanding
• Detailed course matrix to navigate the material
• Real case study with financial ratio analysis
• Complete business plan template you'll populate throughout the course
Your Instructor's Background
Cambridge University (BA, MA) → British Army Officer (8 years) → Cass Business School MB A with Distinction (Tallow Chandler's Prize for Best Dissertation) → 30+ years as Managing Director-level Investment Banker at Westdeutschelandesbank, Société Générale, and Security Pacific Hoare Govett → Co-founded two London investment banking boutiques → Over $1 billion in completed transactions → Written hundreds of business plans for clients.
Who this course is for
Anyone interested in the Business Fundamentals of Business Strategy and creating a Business Plan
Any Entrepreneur or C Suite Director or Startup who wants to develop an in depth understanding of Business Strategy and discover how to apply that knowledge to creating a comprehensive Business Plan
Any Business Student or MB A Student seeking to deepen their Business Strategy and Business Plan knowledge and expertise.
Any Company Owner who needs to prepare a Business Plan in order to attract investors and raise capital
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