Mastering International Tourism Exhibitions
Published 11/2025
MP4 | Video: h264, 1920x1080 | Audio: AAC, 44.1 KHz
Language: English | Size: 2.13 GB | Duration: 1h 55m
A Strategic Guide for SMMEs
What you'll learn
Identify the right international tourism exhibitions that align with their business goals and target markets.
Set SMART goals to measure exhibition success and track ROI.
Create compelling booth materials and a clear, confident pitch tailored for international buyers.
Apply effective networking strategies to build meaningful business relationships at exhibitions.
Capture and organize leads using a structured lead management system.
Write a professional follow-up email sequence to convert contacts into paying clients or partners.
Develop a 30-day post-exhibition action plan to turn opportunities into results.
Evaluate exhibition performance using ROI worksheets and reflection tools to improve future participation.
Build a sustainable international exhibition strategy tailored to small and medium tourism enterprises (SMMEs).
Leverage case study insights to model real-world tactics used by successful tourism entrepreneurs.
Requirements
Basic computer literacy and internet access to complete assignments and download templates. A working knowledge of their own tourism offering. Some experience with customer interaction or marketing (even informal is fine). A willingness to promote their business internationally and engage with buyers, agents, or partners.
Description
Mastering International Tourism Exhibitions is the ultimate guide for small and medium tourism enterprises looking to break into global markets through high-impact trade shows. Built specifically for SMMEs, this course demystifies the international exhibition landscape and provides concrete steps to maximize your exposure, leads, and conversion rates. You'll learn how to identify the right events, plan and design a standout booth, craft a winning pitch, engage with buyers, and follow up to close deals.Designed by experts in tourism development, this course combines strategy with street-smart execution. Through bite-sized video lessons, interactive assignments, real-world case studies, and downloadable templates, you'll walk away with a practical action plan to make your next international exhibition a success. Whether you're preparing for your first overseas trade show or looking to improve your current results, this course gives you everything you need in one place.How This Course Answers Your Questions: 1. Clarity on Where to Start: Most SMMEs don't know how to identify the right events-this course provides a criteria-based selection framework. 2. Budget Efficiency: Helps avoid wasted resources through targeted planning tools and budget templates. 3. Stronger Lead Generation: Teaches how to turn exhibition contacts into real clients with proven follow-up tactics. 4. Improved Pitching & Branding: Offers templates and video examples to boost professionalism and buyer engagement. 5. Confidence Through Preparation: Removes fear and guesswork with a step-by-step action plan and real-world examplesWhy This Topic is Timely
According to UNWTO, international tourist arrivals grew by 10% in 2024, showing a strong post-pandemic rebound.o 76% of tourism SMMEs globally report challenges in accessing international markets (WTTC, 2023).Trade shows have rebounded to 85% of pre-pandemic levels in 2025 and remain a top B2B tourism sales channel (UFI, 2025Target Audience Tourism entrepreneurs and SMMEso Tourism marketing managerso Event coordinators in tourismo Government or NGO development officers supporting tourism sectorsIdeal Audience & Why: SMME tourism entrepreneurs and managers seeking to break into international markets. These individuals often lack the resources and expertise to effectively plan, exhibit, and convert leads at global trade shows.Disclosure: This course incorporates the use of artificial intelligence.Tourism entrepreneurs and SMMEs, Tourism marketing managers, Event coordinators in tourism, Government or NGO development officers supporting tourism sectors, SMME tourism entrepreneurs and managers seeking to break into international markets. These individuals often lack the resources and expertise to effectively plan, exhibit, and convert leads at global trade shows.
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