Marketing Mix Masterclass: Build Real & Strategic Brands
Published 10/2025
Created by Alev Gokce
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz, 2 Ch
Level: All | Genre: eLearning | Language: English | Duration: 65 Lectures ( 5h 47m) | Size: 5.7 GB
Build and develop strong and strategic brands using the 6Ps of the marketing mix - foundation of marketing.
What you'll learn
Learn the fundamentals of marketing strategy through the 6Ps of the marketing mix - the essential framework for building strong and strategic brands
See how Product, Price, Place, Promotion, People, and Process connect to shape brand growth and strategy
Apply the marketing mix as a practical framework to make better decisions and create clarity in business
Avoid costly mistakes by focusing on the fundamentals of brand building
Build and develop brands with long-term impact, beyond short-term tactics
Gain confidence in using timeless marketing principles that apply across startups, companies, and personal projects
Requirements
No prior experience is required to take this course. The Marketing Mix course offers a fundamental understanding of how strategic marketing works. For any business and anyone with a genuine interest in learning about marketing, this course provides foundational knowledge.
Description
The marketing mix, also known as the 6Ps, is the foundation of how strong and strategic brands are built. The framework ensures that we do not miss the fundamentals of brand building and helps us avoid costly mistakes.In this masterclass, you will learn how to use the marketing mix as a practical tool and pathfinder to create clarity, make better decisions, and drive long-term growth. We'll cover each of the Ps - Product, Price, Place, Promotion, People, and Process - and explore how they work together to shape strategy.This course is designed for entrepreneurs, marketers, business leaders, and professionals from functions such as R&D or finance who want to understand marketing at its core. Being well-versed in the marketing mix is essential for anyone seeking to develop strong marketing skills.You don't need prior experience - only the curiosity to see how real marketing builds real brands.By the end of the course, you will:Understand the 6Ps of the marketing mix and how to apply themBuild and develop strong, strategic brands beyond short-term tacticsGain a clear framework you can use in startups, companies, or personal projectsThis course covers the fundamentals of marketing strategy - the foundation for creating and developing meaningful brands.
Who this course is for
Entrepreneurs and startup founders who want to build strong, meaningful brands from the ground up
Marketers who need a clear framework to make better decisions and create impact
Business leaders and managers who want to connect marketing with strategy and long-term growth
Professionals from other functions - such as R&D, finance, or operations - who wish to understand how marketing truly works
Small business owners who want to move beyond quick fixes and start building brands with substance
Students and early-career professionals seeking a solid foundation in strategic marketing
Anyone curious about how real marketing builds real brands and creates lasting value
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