Market Research: Dekker's Complete Marketing Research Course
MP4 | Video: h264, 1920x1080 | Audio: AAC, 44.1 KHz
Language: English | Size: 7.01 GB
Marketing Analytics, Competitor Benchmarking, CRO, Descriptive, Exploratory, and Causal Research, Customer Journey Map
What you'll learn
Market Research and Analytics
Market Sizing & Demand Forecasting
Product Performance Analytics
Conversion Rate Optimization
Customer Journey Mapping
Competitive Intelligence
Lead Generation and Partner Acquisition
Exploratory Insights
Data-Driven Media Analysis
Service Market Analytics
Brand Growth Metrics
Case Study Interviews
Evidence Based Marketing
Core Market Research Strategies
Requirements
No prior knowledge is required, but a basic understanding of marketing is a plus.
Dive in with curiosity and a passion for learning exciting new things!
Description
Embark on a Cutting-Edge Market Research Journey with the Elite Market Research Accelerator ProgramWelcome to the Ultimate Course on Cutting-Edge Market Research. With hands-on experience in market research for top-tier companies, including Sony PlayStation and two Google-backed startups, and a solid academic foundation from the world-renowned Philip Kotler's Kellogg School of Management-the #1-ranked marketing school-I bring you unparalleled insights. My expertise spans across consumer products, B2B products, digital products, and physical products, having served as a marketing consultant and as a marketing manager at various levels, up to Vice President.Dive into the latest marketing techniques and learn from a world-class market research advisor. This course equips you with the tools, techniques, hacks, and quick fixes to address all your market research needs.Major Market Research Sections:Introduction to the 3 Types of Market Research & the 3 Types of DataExploratory Research, including interviews, focus groups, and case studiesCompetitor Benchmarking using various approaches and techniques (including a 1-page competitor analysis template)Descriptive Market Research, including surveys, evidence-based copywriting, and funnel optimization and measurementsCausal Market Research, including A/B testing and the 3 critical factors to test in direct-response marketingMarket Sizing & Demand Forecasting using various tools and approachesEmpirical and Longitudinal Research on brand growth, including Byron Sharp's 7 Rules for Brand GrowthCustomer Decision Journey MappingConversion Rate Optimization (CRO)Marketing Psychology ResearchLead Generation and Partner Acquisition using techniques and tools like LinkedIn Sales Navigator and SparktoroData-Driven Media AnalysisService Sector AnalyticsProduct Performance AnalyticsKey Market Research Topics:Market Research & Marketing ResearchMarket Research Analysis & Market Research Analyst TrainingCompetitor AnalysisMarketing Analytics & Marketing AnalysisResearch MethodsQualitative & Quantitative ResearchConsumer AnalyticsWeb Analytics & Conversion Rate Optimization (CRO)This course ensures you stay ahead of the curve with today's most impactful and trending techniques in market research and marketing.
Marketers,Entrepreneurs,Product Managers,Founders,Marketing Managers,Marketing
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