Google Tag Manager (beginner's Course)
Published 3/2026
Created by Robert Lauritzen
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz, 2 Ch
Level: Beginner | Genre: eLearning | Language: English | Duration: 31 Lectures ( 2h 36m ) | Size: 836 MB
What you'll learn
✓ Google Tag Manager - How it works, it's functionality, purpose and how to use it for implementation
✓ Set up basic tracking for Google Analytics 4
✓ Understand concepts of Dimensions, Metrics and Users within Google Analytics 4
✓ Implement Google Ads & Meta Pixels and Conversion Tracking
✓ Technical understanding - The structure of HTML, URL's and Cookies
Requirements
● No requirements needed. Basic understanding of Google Analytics could be beneficial.
Description
Who is this course for?
This course is for you who want to explore and learn about the basics of tagging and Google Tag Manager and learn how to implement Google Ads, Google Analytics or Meta. You might run your own small company, manage a website, or work as an analyst and want to understand how things work behind the scenes or you might study anything else related to data and analytics. So what can you expect to learn?
• Google Analytics
• Google Ads
• Meta (Facebook)
• Google Tag Manager
• URL Structure
• Cookies
• HTML Basics
• Troubleshooting
• Pixels vs Events
Why This Course Is Different?
My firm belief is to learn a topic and to have a good progression or development, you need a solid foundation. You need to be able to stand before you can run. Therefore we will learn about URL structure, Cookies, The HTML Document on top of tagging. You will learn about Google Tag Manager - everything from it's purpose and functionality to troubleshooting and how to implement tracking. On the way we will also dip our toes in the logic of Google Analytics as I believe that will deepen your understanding of GTM.
In other words - You will get a solid understanding about the basic principles of tracking and tagging. Without a stable foundation everything falls apart, so we will begin with the foundation. Welcome and Enjoy!
Who this course is for
■ Web Analysts, Digital Analysts, Implementation Specialists, Website Owners, E-commerce Managers
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