Digital Marketing With Ai
Published 6/2025
Created by Serkan Sandikcioglu,Daniel Egger
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz, 2 Ch
Level: All | Genre: eLearning | Language: English | Duration: 39 Lectures ( 2h 4m ) | Size: 1.9 GB
Learn digital marketing with real business data, ChatGPT, Midjourney & Excel, even with zero experience.
What you'll learn
Conduct AI-assisted market research using ChatGPT to define market boundaries, analyze industry size, identify key competitors, and customer demographics
Develop a comprehensive marketing research report by integrating AI-generated insights
Calculate and interpret key marketing metrics such as Customer Acquisition Cost (CAC), Lifetime Value (LTV), and conversion rates using Excel
Understand and apply the six-step digital marketing sales funnel
Design and allocate a digital marketing budget across various channels (e.g., Google Ads, Instagram, organic search) based on performance data and projected ROI
Implement demographic targeting to optimize campaign performance and enhance customer engagement.
Analyze real-world campaign data to identify patterns, improve customer retention, reduce churn, and increase revenue through data-driven decision-making.
Develop a strategic marketing plan that combines AI tools, data analysis, and creative assets to effectively launch and promote a new product
Requirements
No prior experience is required. This course is designed for complete beginners. You don't need a marketing background or technical skills.
Description
Master the essentials of digital marketing while learning how to integrate powerful AI tools, all through hands-on case studies, real data, and clear, structured lessons.This course combines the rigor of a university curriculum with the efficiency of a business bootcamp. Designed and taught by Professor Daniel Egger of Duke University, the course walks you through the entire digital marketing lifecycle, from initial market research to campaign planning, performance analysis, and budget optimization. And it's all based on real-world data.You'll work through two detailed case studies, one in the recreational vehicle (RV) market and one for a small business ( a theater) using tools like ChatGPT, Midjourney, and Excel to:Build AI-generated marketing research reportsCreate ad mockups and campaign materialsApply demographic segmentation and targetingTrack key funnel metrics (bounce rate, conversion rate, CAC, LTV, etc.)Design and allocate digital ad budgets using real performance dataThis is not a course about theory. You'll use real sales and campaign data to uncover patterns, improve retention, reduce churn, and increase revenue. You'll build marketing personas, craft targeted content, and learn how to make decisions that aren't guesses, they're projections grounded in data.Whether you're analyzing which Instagram campaign delivered the highest ROI or crafting an email series that converts, you'll be applying the same techniques used by professional marketers, but now powered by AI.What Makes This Course Unique:Two hours of focused video lessons, packed with the equivalent of 20 hours of university contentAI made practical, prompt-writing tutorials, research automation, image creation, and moreReal-world business data provided in Excel and hands-on walkthroughs to build confidence, not just knowledgeA blend of creative and analytical marketing, showing how to use visuals, metrics, and segmentation togetherFinal lessons bring it all together into a marketing plan that's actionable, budget-aware, and ready to deployBy the end, you'll have a strong foundation in digital marketing and a practical understanding of how AI can boost your effectiveness, save you time, and make your marketing smarter.No prior experience is required. This course is designed for complete beginners. You don't need a marketing background or technical skills.All you need is:A computer with internet accessA free ChatGPT account (we'll show you how to set one up)A basic version of Excel or Google SheetsAn open mind and a willingness to explore new toolsWe'll guide you step by step, from setting up AI tools to using simple functions in Excel. Everything is explained clearly with real examples.Music Credit: Background music used in this course is provided by AudioCoffee:
Who this course is for
Beginners in digital marketing
Entrepreneurs and small business owners aiming to leverage AI tools to enhance their marketing strategies
Students and career changers interested in acquiring practical digital marketing skills applicable across industries.
Professionals new to AI tools like ChatGPT and Midjourney, looking to integrate them into marketing efforts.
Aspiring marketers eager to learn how to analyze data, segment audiences, and create effective campaigns using accessible tools.
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