Business Marketing Learn The 20% That Matters
Published 2/2026
MP4 | Video: h264, 1920x1080 | Audio: AAC, 44.1 KHz, 2 Ch
Language: English | Duration: 53m | Size: 1.13 GB
What you'll learn
Know the difference between marketing, PR, branding, and advertising
Think more clearly about growth, funding, and positioning
Save time by learning only what truly matters
Understand how business marketing fits together as a system
Requirements
No prior experience is required. This course is suitable for beginners and students from any background.
Description
Most business marketing courses are long, repetitive, and full of theory that rarely gets used.
This course is different.
Business Marketing: Learn the 20% That Matters focuses only on the core concepts that create real understanding. No filler. No unnecessary depth. Just the fundamentals that every student, founder, or beginner must clearly grasp.
This is a short, high-impact course designed to give you the big picture of business marketing and help you think correctly before going deeper elsewhere.
What this course focuses on
Instead of overwhelming you, we focus on the most important pillars of business marketing
How to Start
• Where and how to begin in marketing
• Structuring ideas using mind maps
• Understanding and accepting calculated risk
• Branding fundamentals (what branding really is - and what it isn't)
Public Relations (PR = Public Relations)
• What PR actually means in business
• How PR differs from marketing and advertising
• When PR matters more than paid promotion
• How perception and communication shape brand trust
Investors & Sponsors
• How businesses attract investors
• Different ways to approach funding
• What investors look for (realistically)
• How sponsorships work
• Crafting a basic sponsorship proposal
Scaling
• What scaling really means (and common misconceptions)
• Why many businesses fail when they scale too early
• The marketing mindset behind sustainable growth
Who this course is for
A business or marketing student
A beginner who wants clarity before advanced courses
An entrepreneur or founder who wants the fundamentals
Someone who prefers short, structured, practical learning
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