Free Download Marketing Theory: Evolution and Evaluation
English | 2025 | ISBN: 1394310544 | 546 Pages | EPUB | 1 MB
Marketing is a dynamic discipline, subject to evolutionary changes over time. Over the years, many schools of marketing thought have enriched the discipline. Today, some of the schools are only found in history books, while others have transformed into new, modern schools of thought shaped by changing marketing contexts and the emergence of digital technology.
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