Market Research Dekker's Complete Marketing Research Course

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U P L O A D E R
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3.79 GB | 24min 56s | mp4 | 1280X720 | 16:9
Genre:eLearning |Language:English


Files Included :
1 3 Types of Data.mp4 (12.18 MB)
11 Descriptive Market Research 1.mp4 (10.79 MB)
13 Descriptive Market Research 2.mp4 (10.03 MB)
14 Why obsolete frameworks like the 4Ps and Myers-Briggs stick around.mp4 (13.18 MB)
16 Two Pointers for Market Research.mp4 (4.3 MB)
17 Virality.mp4 (5.6 MB)
18 Exploratory Research.mp4 (21.51 MB)
19 Example Arthritis Supplement (Branding Based on Exploratory Interviews).mp4 (9.53 MB)
20 How to change people's minds using Jonah Berger's psychology framework.mp4 (120.71 MB)
21 6 Principles.mp4 (65.35 MB)
22 Writing Case Studies.mp4 (37.42 MB)
23 3 Things Worth Testing with Direct Response.mp4 (76.84 MB)
24 Interviewing Potential Buyers (B2B).mp4 (25.95 MB)
26 Opinion Testing.mp4 (9.92 MB)
27 Funnel Content Testing.mp4 (22.37 MB)
28 Funnel Example.mp4 (22.83 MB)
29 Optimizing Based on Stages of Awareness.mp4 (13.67 MB)
3 Prologue Quick Market Research Hacks.mp4 (105.24 MB)
30 Customer Analytics Part 1.mp4 (26.51 MB)
31 Customer Analytics Part 2.mp4 (13.92 MB)
5 Shopify Example Research Hacks Applied.mp4 (70.44 MB)
6 Testing Creative Strategies.mp4 (20.97 MB)
7 Analytics Mistakes.mp4 (30.32 MB)
8 AI Marketing Assistant.mp4 (195.8 MB)
9 3 Types of Market Research.mp4 (15.65 MB)
1 AI for Branding.mp4 (123.82 MB)
2 Broad Market Analytics Part 1.mp4 (20.22 MB)
3 Broad Market Analytics Part 2.mp4 (12.37 MB)
4 Measuring Success.mp4 (22.31 MB)
5 Market Research Lessons from Advertising Strategy.mp4 (292.6 MB)
1 Intro to Customer Decision Journey Research.mp4 (467.71 KB)
2 Customer Decision Journey Part 1.mp4 (3.44 MB)
3 Customer Decision Journey Part 2.mp4 (7.67 MB)
4 Customer Decision Journey Part 3.mp4 (6.12 MB)
1 Intro to Conversion Rate Optimization.mp4 (737.95 KB)
10 Levels of Testing.mp4 (21.13 MB)
11 Offer Testing.mp4 (16.7 MB)
12 Time To Convert.mp4 (19.44 MB)
13 30 Day Drip with Webinar.mp4 (8.88 MB)
15 Ungated Videos.mp4 (25.61 MB)
16 Provide Options.mp4 (39.6 MB)
17 Provide Options through Retargeting.mp4 (8.18 MB)
18 Address Objections.mp4 (24.33 MB)
19 Don't Gate Your Content.mp4 (42.52 MB)
2 Strategic Thinking for Conversion Rate Optimization.mp4 (23.02 MB)
20 AB Testing Pages.mp4 (24.15 MB)
21 AB Testing Pages 2.mp4 (9.17 MB)
23 General Rule of Thumb.mp4 (7.11 MB)
24 CRO Software.mp4 (71.89 MB)
25 Pricing Page Testing.mp4 (43.66 MB)
26 Audio Testing.mp4 (4.69 MB)
27 PQLs.mp4 (46.42 MB)
28 Social Sign On.mp4 (11.29 MB)
29 Live Chat CRO.mp4 (9.85 MB)
30 Cancellation.mp4 (5.19 MB)
31 Interactive Content.mp4 (24.13 MB)
4 Assignment Audience Insights.mp4 (9.21 MB)
5 On-site Surveys.mp4 (3.36 MB)
6 Survey Example.mp4 (8.23 MB)
7 Conversion Rate Optimization Mistake.mp4 (50.06 MB)
8 Easiest Way to Boost Conversion Rates.mp4 (26.92 MB)
9 Dramatic CTA Changes.mp4 (17.23 MB)
1 Evidence-Based Website Copywriting.mp4 (23.31 MB)
10 Diagnosing Problems 2.mp4 (66.73 MB)
11 Advanced Considerations in B2B Funnels.mp4 (29.93 MB)
12 Calculating Sales Velocity.mp4 (42.43 MB)
13 Viral KPIs in LinkedIn.mp4 (10.39 MB)
14 Using LinkedIn Ads for Research.mp4 (20.99 MB)
15 3 Classic Advertising Testing Methods.mp4 (33.43 MB)
2 Collecting B2B Survey Responses.mp4 (23.41 MB)
5 Surveying B2B Buyers (Quantitative Research).mp4 (29.46 MB)
9 Diagnosing Problems 1.mp4 (25.48 MB)
1 Introduction to Casual Market Research.mp4 (313.57 KB)
4 Where to Use LinkedIn for Research.mp4 (7.5 MB)
1 Competitive Analysis 1.mp4 (47.91 MB)
10 PART 4 Competitive Analysis - Marketing Strategy & Tactics.mp4 (2.69 MB)
2 Competitive Analysis 2.mp4 (15.54 MB)
4 1-Page Competitor Analysis Template.mp4 (37.23 MB)
7 PART 1 Competitive Analysis.mp4 (2.15 MB)
8 PART 2 Competitive Analysis.mp4 (4.69 MB)
9 PART 3 Competitive Analysis - Customer Captivity.mp4 (3.39 MB)
1 Introduction to Sizing Markets & Sizing Demands.mp4 (1002.86 KB)
10 Sizing Book Demand with KDSPY.mp4 (11.19 MB)
11 Sizing Podcast Markets.mp4 (7.97 MB)
12 Sizing Markets with Panel Data.mp4 (21.11 MB)
13 Absolute #s Matter more than Relative #s.mp4 (23.69 MB)
14 The Uniqueness Trap.mp4 (42.89 MB)
2 Investor Marketing.mp4 (20.59 MB)
3 Introduction to Market Sizing.mp4 (11.49 MB)
5 Sizing Markets with Investor Relations.mp4 (18.38 MB)
6 Sizing Markets with Social Media Advertising.mp4 (23.2 MB)
7 Estimating Demand with ProfitGuru.mp4 (30.85 MB)
8 Estimating Demand with Google Keyword Planner.mp4 (8.14 MB)
9 Be Careful with Using Views, Reviews, and Subscribers!.mp4 (11.79 MB)
1 Anti Detect Browsers.mp4 (257.31 MB)
1 Introduction to Research on How Brands Grow.mp4 (609.46 KB)
2 How Brands Grow Part 1.mp4 (18.5 MB)
4 7 Rules for Brand Growth.mp4 (13.34 MB)
6 Notes from Byron Sharp.mp4 (56.7 MB)
8 Marketing Laws.mp4 (7.93 MB)
1 Ogilvy's Thoughts on Market Research.mp4 (43.89 MB)
1 Intro to Marketing Psychology.mp4 (272.66 KB)
11 Toilet Paper Psychology.mp4 (7.29 MB)
12 Familiarity, Likeability & Influence.mp4 (10.45 MB)
15 Persuasion & Influence.mp4 (6.6 MB)
16 Habit Formation.mp4 (30.2 MB)
3 How to change people's minds (psychology example).mp4 (29.8 MB)
5 Incrementalism.mp4 (11.71 MB)
7 Reciprocity.mp4 (9.49 MB)
8 Scarcity.mp4 (9.79 MB)
9 Visibility.mp4 (11.03 MB)
1 Intro to Finding Buyers & Partners.mp4 (807.54 KB)
10 Build a list from scratch continued.mp4 (3.91 MB)
11 Compile or build a list.mp4 (6.26 MB)
12 Your List - Conclusion.mp4 (2.22 MB)
2 Sales Navigator.mp4 (29.49 MB)
3 Sales Navigator Walk-Through.mp4 (103.23 MB)
4 Influencer Marketing.mp4 (55.35 MB)
5 Your list and why personas aren't adequate.mp4 (3.7 MB)
7 The best approach.mp4 (6.1 MB)
8 Finding or buying a list.mp4 (8.08 MB)
9 Rent a list.mp4 (6.56 MB)
1 Intro to Data & Media.mp4 (319.08 KB)
4 Lemlist Tutorial.mp4 (30.4 MB)
5 Frequency, Ad Recall & Purchase Intent.mp4 (44.03 MB)
6 Brand Marketing Measurements & Mistakes.mp4 (48.84 MB)
7 A Million Impressions Campaign Example.mp4 (30.68 MB)
9 Website Data Insights.mp4 (11.23 MB)
1 Intro to Service Marketing.mp4 (445.59 KB)
2 Specialists Dominate 1.mp4 (21.19 MB)
3 Specialists Dominate 2.mp4 (44.73 MB)
4 Research 1.mp4 (22.13 MB)
5 Research 2.mp4 (20.2 MB)
1 Intro to Product Marketing Analytics.mp4 (365.78 KB)
10 Advertising & Media Part 1.mp4 (19.26 MB)
11 Advertising & Media Part 2.mp4 (6.9 MB)
2 Measuring Success.mp4 (12.05 MB)
3 Digital Marketing Analytics Part 1.mp4 (10.75 MB)
4 Digital Marketing Analytics Part 2.mp4 (14.66 MB)
5 Value Propositions & Demand Generation Part 1.mp4 (28.98 MB)
6 Value Propositions & Demand Generation Part 2.mp4 (10.8 MB)
7 Product Analytics.mp4 (10.94 MB)
8 Pricing & Profit Part 1.mp4 (18.52 MB)
9 Pricing & Profit Part 2.mp4 (7.14 MB)
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