Free Download Linkedin - Innovative Customer Insights for Everyone
Released 05/2025
With Drew Falkman
MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz, 2 Ch
Skill level: Intermediate | Genre: eLearning | Language: English + subtitle | Duration: 1h 50m 42s | Size: 249 MB
Close more deals, crank up conversions, and build better products by knowing exactly who your customers are and what they want from your company.
Course details
In this course sales, marketing, support, and product professionals learn how to be significantly more successful by understanding who their customers are and what they need. Join instructor Drew Falkman as he shows you how to recognize which customer insights are the most meaningful to your operations and business. Learn how to measure your efforts around actionable data, build an ICP (ideal customer profile) you can use across the enterprise to craft stronger marketing messages, get better leads, and have higher conversion and retention rates. Drew explains the concepts of TAM (total addressable market), SAM (serviceable addressable market) and SOM (serviceable obtainable market) and how they correspond to your customers and marketing, sales, support, and product efforts.
Plus, learn how to use qualitative and quantitative customer data to identify opportunities, interview techniques to get direct customer feedback and insight, and AI tools that can help in customer insight efforts.
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