Published 4/2024
MP4 | Video: h264, 1920x1080 | Audio: AAC, 44.1 KHz
Language: English | Size: 3.32 GB | Duration: 4h 16m
An introductory overview of trademark law from a theory and practical perspective
What you'll learn
Define what trademarks are and distinguish them from other forms of intellectual property
Understand the fundamental principles of trademark law.
Identify the general legal framework that regulates trademarks
Identify the requirements to obtain and keep trademark rights
Identify the process to register a trademark in the US
Requirements
No prior courses required. This is an introductory course.
Description
Welcome to Introduction to Trademark Law!This course aims to introduce students to the basics of trademark law, including its purpose, scope, and significance in protecting intellectual property and supporting fair competition and consumer protection in the marketplace. This is an introductory course, this means that a deeper understanding of trademark law requieres a more advanced program and further study.Through a combination of lectures, case studies, and practical exercises, students will learn about the trademark law principles, the purpose of trademark law, the general regulatory framework that makes the US trademark law system, and the steps involved in registering and obtaining trademark protection. The educational journey commences with a series of crafted lectures that aim to outline the salient features of trademark law. These informative sessions will cover the rationale behind trademark protection and dissect its broader implications for commerce and industry. Here, participants will walk through each step of the trademark acquisition process, gaining a nuanced understanding of the complexities involved in securing trademark rights. At the end, we expect to increase your interest for the fascinating world of trademark law!Important: The course has been design so that each lectures builds upon the prior, therefore it would be preferable to follow the lectures in order. Enyou your course and again Welcome to Trademark Law!
Overview
Section 1: Introduction
Lecture 1 Introduction
Lecture 2 Trademark is a Type Intellectual Property
Lecture 3 Trademarks and Brands
Section 2: Principles of Trademark Law
Lecture 4 The Purposes of Trademark Law
Lecture 5 The Cornerstones of Trademark Protection: Distinctiveness
Lecture 6 The Cornerstones of Trademark Protection: Secondary Meaning
Lecture 7 Non-word Trademarks, Functionality
Lecture 8 The Cornerstones of Trademark Protection: Use in Commerce
Section 3: Trademark Laws and Regulation
Lecture 9 Intro
Lecture 10 Sample of a TM Clearance Report
Lecture 11 Key Definitions.
Lecture 12 Trademark Laws and Regulations
Section 4: Trademark Clearance
Lecture 13 What is a Trademark Clearance Report Why is Important Best Practices
Lecture 14 A Taste on How to create a Trademark Clearance Report
Section 5: Trademark Registration
Lecture 15 The Trademark Registration Process
Lecture 16 Trademark Specimens
Lecture 17 Trademark Oppositions
Lecture 18 Understanding the Principal and Supplemental Registers
Lecture 19 What Happens After Obtaining a Successful Trademark Registration
Section 6: Tips and Final Assignment
Lecture 20 Tips to Protect a Trademark
Law Student with an interest in intellectual property, media or entertainment law, or advertising law,Non-IP Attorneys,Marketing professionals
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