Free Download Internets, Intranets, and Extranets: New Waves in Channel Surfing (The Journal of Marketing Channels Monographic Separates) by Audhesh Paswan
English | January 20, 2003 | ISBN: 0789020106 | 141 pages | PDF | 141 Mb
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Internets, Intranets, and Extranets: New Waves in Channel Surfing examines cutting-edge research on the strategies and practices for managing electronic channels of information distribution. The leading experts working in Web-enabled marketing technologies address the most pressing topics of channel management, presenting descriptiveand prescriptiveinsights into the complex network of virtual links between people and places. This unique book looks at the death of distance from a global perspective, offering critical commentary on how to strengthen the connection between Web-linked buyers and sellers.
Internets, Intranets, and Extranets presents a framework for working with e-business technologies that will help you develop electronic distribution strategies to maximize channel efficiency. The book addresses the signaling cues in marketing channels, examining the issues that affect the systemic flow of information, products, and services, including:the mediating role of channel structure on channel performancethe transaction costs of cybermediariesthe Internet's impact on independent sales agentsthe effects of brand familiarity and Web site vividnessthe analysis of electronic intermediaries in conventional distribution channelsand the organizational and environmental factors involved in Internet-based marketing channelsInternets, Intranets, and Extranets: New Waves in Channel Surfing is an essential resource for distribution managers, logisticians, and researchers interested in cutting-edge principles and practices in electronic distribution channels. The book is also an ideal supplement for academics working in electronic commerce study.
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