Integrated Marketing Communication (2025)

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Integrated Marketing Communication (2025)
Published 1/2025
MP4 | Video: h264, 1920x1080 | Audio: AAC, 44.1 KHz
Language: English | Size: 3.81 GB | Duration: 4h 49m
IMC mix, Marketing communication models, Marketing budget, Sales promotion, Measurement of advertising​

What you'll learn
A deep understanding of complete Integrated Marketing communication concept
A corporate professional will learn the tricks and gain the knowledge to outstand.
This course is a comprehensive guide for all the students, marketing professionals and for those who want to move from corporate to education field.
Planning and execution of the concept in real life situations
Requirements
No prior marketing knowledge is required.
Description
Integrated Marketing Communication (IMC) is not only important to know, but also compulsory subject to cover for any private, government institutions including any Universities. This is one of the courses which gives a complete idea about marketing and its application to the business problems. This course gives a strong fundamental base for all the students. This course is a comprehensive guide for all the students, marketing professionals and for those who want to move from corporate to education field.It is a complete guide of Integrated Marketing Communication (IMC), and Marketing concepts used in education and corporates with live industry cases, videos and examples.If you are a BCom/MCom/ Finance/PGDM/MBA students or preparing for competitive exams then this course is must for youIf you are in corporate, learn the tricks and gain the knowledge to outstand.Land a High-Paying Job through the practical and theoretical knowledge of the courseWant to start your own consultancy, this course is for you.If you want to move from corporate to teaching profession, then this is a must have courseDownloadable Chapter Notes for competitive exams and future referenceDo not think you I am teaching you remotely, I am always happy to clear your doubts. Just message me anytime!Course Authorr. Sumit Saha, Ph.D, MBA(Marketing), KSET/SLET, PMP, B.E(CSE), is a philomath, researcher, entrepreneur, author, corporate trainer, copyright owner, management consultant, educator, and a seasoned professional with 16+ years of teaching, training, research, consultancy and industry experience.Dr. Sumit has research experience from Indian Statistical Institute, Kolkata in Machine Learning, and Artificial Intelligence. He worked with top MNCs like Vodafone, Reliance communication, Hughes, InterCall and many more in different capacities up to Associate Vice President & Director.Currently , he is working in Dayananda Sagar Business School as Associate Professor. He is a member of "Academic Council" &"Board of Studies", Chairperson of "Admission Committee",and "Research & Publication", and President of the Institute Innovation Council (IIC) for his college.Dr. Sumit is an active researcher, and his research papers have appeared in peer-reviewed national as well as international journals indexed in Scopus, Web of Science, and ABDC. He has published books, and reputed online courses in management and business statistics, analytics, and data science which has global acceptance in the students' community. He is a reviewer for sage publications journals. He also taught 3000+ offline and 6000+ online students from 128 countries globally, trained corporates, and guided many scholars. His interest is in solving complex industry problems related to Entrepreneurship, Sales & Marketing, strategic management, and project management.
Overview
Section 1: Integrated Marketing Communication
Lecture 1 Brief about the course
Lecture 2 Introduction to IMC
Lecture 3 Holistic Marketing
Lecture 4 IMC Mix- Advertising
Lecture 5 IMC Mix- Sales Promotion
Lecture 6 IMC Mix- Personal Selling
Lecture 7 IMC Mix- Direct Marketing
Lecture 8 IMC Mix- Mobile & Social Media Marketing
Lecture 9 IMC Mix- PR & Sponsorship
Lecture 10 IMC Planning Process
Lecture 11 Marketing Communication Models (AIDAS)
Lecture 12 Spicejet case study (AIDAS)
Lecture 13 DAGMAR & CAPP Model
Lecture 14 Marketing Media
Lecture 15 Allocation of Marketing Budget
Lecture 16 Marketing communication concept
Lecture 17 Marketing Communication examples
Lecture 18 Sales promotion Mix-1
Lecture 19 Sales Promotion Mix-2
Lecture 20 Measurement of advertising
Lecture 21 Evaluating Advertisement Concept
If you are a BCom/MCom/ Finance/PGDM/MBA students or preparing for competitive exams or, working professionals then this course is must for you,Want to start your own marketing consultancy, this course is for you.,If you want to move from corporate to teaching profession, then this is a must have course
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3.81 GB | 29min 35s | mp4 | 1920X1080 | 16:9
Genre:eLearning |Language:English​

Files Included :

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1 - Brief about the course.mp4 (43.46 MB)
10 - IMC Planning Process.mp4 (178.07 MB)
11 - Marketing Communication Models AIDAS.mp4 (606.49 MB)
12 - Spicejet case study AIDAS.mp4 (37.77 MB)
13 - DAGMAR CAPP Model.mp4 (93.92 MB)
14 - Marketing Media.mp4 (177.74 MB)
15 - Allocation of Marketing Budget.mp4 (463.62 MB)
16 - Marketing communication concept.mp4 (191.25 MB)
17 - Marketing Communication examples.mp4 (216.35 MB)
18 - Sales promotion Mix1.mp4 (118.29 MB)
19 - Sales Promotion Mix2.mp4 (252.9 MB)
2 - Introduction to IMC.mp4 (45.29 MB)
20 - Measurement of advertising.mp4 (672.9 MB)
21 - Evaluating Advertisement Concept.mp4 (140.01 MB)
3 - Holistic Marketing.mp4 (121.23 MB)
4 - IMC Mix Advertising.mp4 (43.68 MB)
5 - IMC Mix Sales Promotion.mp4 (22.74 MB)
6 - IMC Mix Personal Selling.mp4 (112.46 MB)
7 - IMC Mix Direct Marketing.mp4 (130.81 MB)
8 - IMC Mix Mobile Social Media Marketing.mp4 (81.79 MB)
9 - IMC Mix PR Sponsorship.mp4 (149.31 MB)

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