Behavioral Marketing Masterclass : Psychology of Persuasion
Last updated 12/2025
Duration: 1h 11m | .MP4 1920x1080 30fps(r) | AAC, 44100Hz, 2ch | 1.15 GB
Genre: eLearning | Language: English
Discover how emotional branding, identity triggers, and neuromarketing frameworks build loyal customers.
What you'll learn
- Use Neuromarketing techniques to design persuasive messages, visuals, and digital experiences that influence buying behavior.
- Understand how emotions, cognitive biases, memory, attention, and identity shape consumer choices across digital platforms.
- Create high converting landing pages, sales funnels, and campaigns using psychology driven methods and neuroscience backed insights.
- Analyze consumer behavior patterns to identify friction points and design behavior based improvements in websites, ads, and user journeys.
- Apply advanced persuasion tools including priming, anchoring, scarcity, social proof, and loss aversion in strategic and ethical ways.
- Apply neuromarketing frameworks used by top brands such as Apple, Netflix, Amazon, Spotify, and Tesla to real marketing and UX projects.
- Decode the subconscious motivations behind consumer choices and apply this knowledge to branding and communication.
- Design emotionally engaging user experiences that reduce friction, build trust, and guide behavior.
- Use visual psychology to optimize colors, layouts, typography, imagery, and sensory cues in all brand and UX designs.
- Structure persuasive communication using storytelling psychology, narrative transportation, and emotional framing.
- Implement behavioral segmentation techniques to target audiences based on real psychological and behavioral patterns.
Requirements
- No Prerequisites Required
Description
This course contains the use of Artificial Intelligence.Welcome to the completeBehavioral Marketing and Neuromarketing Programdesigned to help you understandhow consumers think,how they feel,how they decide, andwhat drives them to take action. This course reveals thepsychological,emotional, andsubconscious factorsthat shape buying behavior and shows you how to use these insightsethically and effectivelyin your marketing, design, and business strategies.
Traditional marketing is no longer enough. Customers facechoice overload,information fatigue, andconstant digital noise. Behavioral Marketing and Neuromarketing provide ascientific advantageby explaining how the human brain actually processesvalue,trust,risk,identity, anddesire.This course converts complex scientific ideas into aclear, practical, real-world systemyou can apply immediately.
You will learn howemotions drive decisions, howcognitive biases shape perception, howsensory cues influence trust, howidentity creates loyalty, and how digital platforms usebehavioral triggersto hold attention. You will also master advanced tools such aspriming,anchoring,loss aversion,variable rewards,habit loops,attention psychology, andmemory encoding. Every concept is explained with clarity so you can apply it in yourmarketing campaigns,UX design,sales funnels,branding,advertising, andproduct strategies.
Using a powerful combination ofpsychology,neuroscience,behavioral economics,AI analysis, andreal business examples, you will learn to createpersuasive messaging,high-converting landing pages,emotionally aligned branding, andbehavior driven customer journeys. This course is ideal formarketers,entrepreneurs,designers,sales professionals,product managers, andstudentswho want a competitive edge in the modern digital economy.
By the end of this program, you will know how to think like abehavioral strategist, design like aneuromarketing specialist, and communicate like apersuasion expert. You will confidently analyze consumer behavior, predict decision patterns, remove friction from buying experiences, and buildmarketing systems that consistently drive action.
This is a complete, practical, and deeply structured training based onreal psychological principles,proven neuroscience, andprofessional behavioral marketing practice.
Who this course is for:
- For marketers, designers, entrepreneurs, and professionals who want to apply psychology and neuroscience to improve marketing and consumer engagement.
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