Free Download Sinéad Quirke Køngerskov, Preben Damgaard, "5,460 Miles from Silicon Valley: The In-depth Case Study of What Became Microsoft's First Billion Dollar Acquisition Outside the USA"
English | 2018 | ISBN: 8793116357 | EPUB | pages: 544 | 4.3 mb
How do you build and manage a channel of over 2,000 resellers serving over 100,000 customers across 30 countries?
From a small corner of the world where English isn't the primary language.
Navision did just that!
When Microsoft took over in 2002, the total turnover of and around Navision's products was DKK 17 billion (USD 3.4B) and the entire ecosystem employed over 20,000 people.5,460 Miles from Silicon Valley describes how two Danish tech companies got off to a great start, became domestic market leaders and developed into international companies that Microsoft eventually acquired for 1.45 billion dollars.
The book takes you behind the scenes of an utterly unpredictable industry during constant disruption, where strategies don't necessarily lead to success. It is a book about people, ambitions, and resourcefulness. It is about giving your dream everything you've got and building an international business from scratch-in a small Nordic country where English isn't even the main language.
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